FRONERI is an Ice Cream, Frozen Food and Chilled Dairy business

We are Hiring

Senior Brand Manager

We dive into each day wondering ‘what if?’, because the world is full of possibilities, full of inspiration, full of ideas. Especially in ice cream. Do you have the passion to drive the growth of an already leading brand? Do you have the needed qualifications to lead an effective market research? FRONERI Egypt is looking to hire Senior Brand Manager to join our marketing team continuing and expanding the success of our market leading innovations and success! Join us now & take part in bringing excitement to consumers and customers.


Education: Bachelor Degree

Major: Marketing

Experience: 7+ years of experience in brand management.

FMCG Marketing Background

Market Research experience is a must

Retail audit experience

Experience with digital media

Job Description

  • Leading the Innovation and Renovation process
  • Oversee strategy and development of new products & brands
  • Develop pipeline of products that will generate growth working closely with cross functional team across innovation and renovation
  • Renovate and strengthen core products
  • Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
  • Create breakthrough communications that will drive trial of innovation and long term growth for the business
  • Develop a deep understanding of the consumer and leverage consumer insights to drive long term innovation strategy
  • Own the P&L, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in operating plan, business plan and ongoing financial updates
  • Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans
  • Exhibit expert knowledge of consumer, marketing & media trends to influence the communications and media strategies and planning. Use data and analytics to continuously optimize communications and promotions plans
  • Lead Agency relationships (Creative agency, Media agency, etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives



FRONERI Egypt Factory, 6th October