We are Hiring
Trade Marketing Specialist
Passionate about hitting targets? Here’s your chance to shine! FRONERI Egypt is looking for a Trade Marketing Specialist to join the Sales Team. Apply now and take part in growing the business through celebrated brands & bringing excitement to our consumers and customers.
Requirements
Education: Bachelor's Degree
Major: Business Administration or any relevant field
Experience: 2-4 years of experience preferably in FMCG Industry or an agency
Previous Experience in a Trade Marketing role
Previous Experience in an FMCG industry is a plus
Excellent English
Ability to gather and analyze data efficiently with strong attention to detail
Knowledge of launching new products in channel business
Consumer Oriented
Job Description
- Define Channel strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements, and in line with overall market strategy.
- Generate compelling shopper stories to develop winning strategies by channel vs. competition.
- Support the Annual Commercial Planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel, and external environment).
- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team.
- Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within the channel.
- Drive implementation of in-store solutions and continuously review the effectiveness of our in-store actions.
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
- Develop effective and efficient promotional activities in line with guidelines and ensure their acceptation and implementation.
- Ensure all promotional investment is properly evaluated.
- Monitor all promotional trends, initiatives, and competitor actions by channel/ subchannel and strategic customers.
- Prepare and implementing new product trade launch plan and conducting pre and post evaluation
- Lead the discussion in the monthly sales review meeting.
- Conduct periodically trade visit to assess new launches and MWB`s implementation in key markets.
- Define Channel strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements, and in line with overall market strategy.
- Generate compelling shopper stories to develop winning strategies by channel vs. competition.
- Support the Annual Commercial Planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel, and external environment).
- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team.
- Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within the channel.
- Drive implementation of in-store solutions and continuously review the effectiveness of our in-store actions.
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
- Develop effective and efficient promotional activities in line with guidelines and ensure their acceptation and implementation.
- Ensure all promotional investment is properly evaluated.
- Monitor all promotional trends, initiatives, and competitor actions by channel/ subchannel and strategic customers.
- Prepare and implementing new product trade launch plan and conducting pre and post evaluation
- Lead the discussion in the monthly sales review meeting.
- Conduct periodically trade visit to assess new launches and MWB`s implementation in key markets.
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Openings
FRONERI Sales Office, New Cairo