We are Hiring
Trade Marketing Executive:
We are looking to hire a Trade Marketing Executive to join our sales team and play a key role in achieving our target and category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.
Requirements
Education: Bachelor’s Degree
Major: Business Administration or any relevant field
Experience: 0-3 years of experience in Trade Marketing
Ensure adherence to all company principles and policies. “GDPR , CL TA and ABC”
Job Description
- Define Channel strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements, and in line with overall market strategy.
- Coordinate with cross-functions to implement category plans across channels
- Responsible for generating compelling shopper stories to develop winning strategies by channel vs. competition.
- Responsible for supporting the Annual Commercial Planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customers, competition, channel, and external environment)
- Responsible for recommending actionable in-store solutions based on a clear understanding on shopper behavior within the channel/ subchannel.
- Drives implementation of in-store solutions and continuously review the effectiveness of our in-store actions.
- Responsible for recommending clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities in line with guidelines and ensure their acceptation and implementation. Ensure all promotional investment is properly evaluated.
- Responsible for monitoring promotional trends, initiatives and competitor actions by channel/ subchannel and strategic customers.
- Responsible for preparing and implementing new product trade launch plan and conducting pre and post evaluation.
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Lead the discussion in the monthly sales review meeting.
- Ensure Budget optimization & Control.
- Ensure adherence to company rules and policies GDPR, CL TA and ABC
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Openings
FRONERI Sales Office, New Cairo