We are Hiring
Brand Manager
Are you a futuristic master-planner? Do you have the passion to drive the growth of an already leading brand? FRONERI Egypt is looking to hire a Brand Manager to join our marketing team continuing and expanding the success of our market leading innovations and success! Join us now & take part in bringing excitement to consumers and customers.
Requirements
Education: Bachelor’s degree
Major: Marketing
Experience: 5-7 years of Marketing Experience
FMCG Marketing Background
Market Research experience is a must
Retail audit experience
Experience with digital media
Job Description
- Leading the Innovation and Renovation process
- Oversee strategy and development of new products & brands
- Develop pipeline of products that will generate growth working closely with cross functional team across innovation and renovation
- Renovate and strengthen core products
- Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
- Create breakthrough communications that will drive trial of innovation and long term growth for the business
- Develop a deep understanding of the consumer and leverage consumer insights to drive long term innovation strategy
- Own the P&L, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in operating plan, business plan and ongoing financial updates
- Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans
- Exhibit expert knowledge of consumer, marketing & media trends to influence the communications and media strategies and planning. Use data and analytics to continuously optimize communications and promotions plans
- Lead Agency relationships (Creative agency, Media agency, etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives
- Leading the Innovation and Renovation process
- Oversee strategy and development of new products & brands
- Develop pipeline of products that will generate growth working closely with cross functional team across innovation and renovation
- Renovate and strengthen core products
- Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
- Create breakthrough communications that will drive trial of innovation and long term growth for the business
- Develop a deep understanding of the consumer and leverage consumer insights to drive long term innovation strategy
- Own the P&L, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in operating plan, business plan and ongoing financial updates
- Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans
- Exhibit expert knowledge of consumer, marketing & media trends to influence the communications and media strategies and planning. Use data and analytics to continuously optimize communications and promotions plans
- Lead Agency relationships (Creative agency, Media agency, etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives
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Openings
FRONERI Egypt Factory, 6th October