FRONERI is an Ice Cream, Frozen Food and Chilled Dairy business

Brand Manager

Are you a futuristic master-planner? Do you have the passion to drive the growth of an already leading brand? FRONERI Egypt is looking to hire a Brand Manager to join our marketing team continuing and expanding the success of our market leading innovations and success! Join us now & take part in bringing excitement to consumers and customers. Disclaimer: FRONERI is an equal opportunity company that does not discriminate against any job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

Skills Required

Creativity and an ability to produce innovative ideas

Job Description

  • Leading the Innovation and Renovation process
  • Oversee strategy and development of new products & brands
  • Develop pipeline of products that will generate growth working closely with cross functional team across innovation and renovation
  • Renovate and strengthen core products
  • Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
  • Create breakthrough communications that will drive trial of innovation and long term growth for the business
  • Develop a deep understanding of the consumer and leverage consumer insights to drive long term innovation strategy
  • Own the P&L, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in operating plan, business plan and ongoing financial updates
  • Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans
  • Exhibit expert knowledge of consumer, marketing & media trends to influence the communications and media strategies and planning. Use data and analytics to continuously optimize communications and promotions plans
  • Lead Agency relationships (Creative agency, Media agency, etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives





Education: Bachelor’s degree

Major: Marketing

Experience: 2-3 years of Marketing Experience, 5 Years of field experience is a plus

FMCG Marketing Background